When someone asks me how I became a copywriter, I usually give them this whirlwind of a story. But to keep things simple, I’ve always been a writer. And I really did write a research report on the one dollar bill when I was ten years old (I was inspired by Nicholas Cage’s stellar performance in National Treasure, naturally). I guess I’ve just always loved putting words on a page, organizing them to tell a story.

And that comes to life in a whole bunch of different forms. Songs. Haikus. Emails. Web copy.

For me, copywriting means distilling messaging down to one main point—the gem that will allow a brand to connect with audiences on a deeper level, in a way they can understand. So if you’re into that, take a look at some of my past work. It’s pretty cool.